After COVID the Hotelier is “Back to the drawing board” in re-positioning his hotel business…
The business lines of the Hospitality Industry need to redefine, before and after COVID19. This industry was always dynamic and well planned for business continuity, but the COVID19 was totally unpredictable and which is not be planned in any business continuity program, especially for hoteliers it’s really “Go down the drain”.
The other side of the sweet marketing aggregator channels got into challenges and became IDLE without any option left to them. All these made the hotelier’s put in trouble of existence in these pandemic times. Hotel aggregators made the marketing simple and made the hotelier’s as parasites by crunching the huge margins in sales and especially thanks to internet and smart phones for the same from the point of view of aggregators/OTAs. And most of the hotelier’s got habituated to it, rather thinking of margins and the quality of value. But very few professional hoteliers realised earlier and started focusing on conventional marketing in digital media to get direct bookings through their own website booking engine with decent margins instead of depending on third party sales which is actually real wealth to the Hospitality business have direct connect with guests.
Hotelier who completely became depend on the aggregators got really big hit due to pandemic. Pandemic made these hoteliers to “Back to the drawing board” and started thinking of re-position to the market. Most of them started work using the digital media tools. In this process they were looking for good ROI and economic online solutions to market their hotels.
For any hotel to maintain their own IT setup and to run the business operations are very expensive and with current competitive market room pricing with bottom margins was becoming nightmare for hoteliers.
Cloud services became oxygen for these hoteliers’ to get rid-off managing the IT experts and other licensing costs which are really killing the hotelier profits. In the current scenario very few market players emerged in this space with solutions, but still there is huge gap of SME (subject matter expertise) knowledge missing in these applications, we say this sentence because in hotels won’t sell the physical products, they will SELL EXPERIENCE for this really need of expert’s to understand and build the solutions. Still the real experienced SMS’s are still working with conventional software versions which was built almost two decades back.
The existing conventional property management systems are becoming white elephants to the small and medium hotels with all licensing of software’s need to buy and run the property management system in hotels and was a challenge to integrate with latest frameworks at high costs.
Actually any hotelier needs a simple automated guest booking management system with billing and payment gateways that will survive the hotels in good run condition. And once the guests are checked-in we need a simple process to manage the guest experience in-house and finally do check-out with billing to guests. All this needs to be very cost effective, which should not kill their business margins.
In this current smart technology world the best solution should be simple reservation system, which needs to connect globally and need to be real time that helps with latest marketing tools to connect the target customer crowds to pull the business to hotelier with less efforts on a day-to-day basis in transparency. By considering the current trend the guest are showing good interest to book the room from direct hotel’s website by using simple Google search to minimise the confusions in travel experience.
Hotel’s BPA (Business Process Automation) is a one stop solution for any hotelier looking for transparent, intelligent, robust, social media marketing integrated, customer retaining loyalty, cost effective and they should not require any software license and can simply run with existing internet connectivity from anywhere on the globe.