Indian eCommerce seller’s situation looks like big reservoir been build with full of water but no canals to reach the farms
Indian eCommerce industry is growing more than any other industry in India in last seven years. Not only the urban population, even rural citizens are showing significant interest for buying products at marketplaces. No doubt in short time marketplaces will reach every corner of India for any size of the product. And all the market giants eye on taking advantage of it. As of the now people are looking for rates online before they take decision to purchase the product at any physical store including groceries.
Marketplaces opened lot of opportunities for budding entrepreneurs to implement their strategies and increase the reach of their products to every corner of the country. No doubts it has created heavy employment across the country for all categories of people.
Marketplaces survive on online sellers, similar to distributors/wholesalers in physical/offline market. It took little for sellers (entrepreneurs) to understand the eCommerce system and do business. Still it cannot be said that most of the sellers are familiar with the procedures and process of the eCommerce business even though they are very much interested and eager to learn and be part of this revolution. But as of today, more than half a million sellers in India are doing business with marketplaces, the democracy in Indian retail law is very mature when compared to the capital democracy law in other countries. There is huge scope for everyone to do business in marketplaces.
And similarly there is huge gap left for technical entrepreneurs to understand and build best suitable solutions to automate/bridge the seller business process. As of now, we bet that most of current sellers do not know how much they are earning on orders at the end, in Hindi language “Kitna Mil Raha Hai?” all this due to SKILL GAPS in the industry. This sentence looks silly but that is the truth of marketplace seller business. The main reason for this sentence is RETURNS are significant in this market and each return will cost a lot to the sellers. It is certain and we are 100% sure that, a human cannot derive profits simply by considering the returns data. There is huge demand for SELLER BACK OFFICE OPERATIONS SOLUTION to derive actual profits. All seller desire to get access or complete control of their business and sit peacefully with all data or business information of his business.
There are lot of software companies developing these solutions as aggregators for all the marketplaces. The primary focus observed is consolidating order processing from one place real time. And most of these applications will not be 100% functional again with virtual fulfilment seller centres of the marketplaces. But if we see real time scenario the order processing is only first 2 hours job for employees by picking the pick lists. The key job starts after that and with returns to reconcile the orders and deriving the necessary returns.
Definitely, there is gap left to have good automated cloud solution which should be independently worked with data collection within the business process of all marketplace sellers. Each marketplace will have different processes of business and data structures but they need to have common way to get a working solution, which will help the seller to define “Kitna Mil Raha Hai?” net profits in required format.
To fulfil this gap, we need the best software cloud solution architecture by group of experienced professionals from software and eCommerce business together. And here is the solution called INTERSELL, which can be integrated to marketplaces in real-time. Work flows been build around the marketplace outbound and returns inbound with lot of experience around it, to restore the loss of revenues with authenticated details. This cloud solution will optimise the seller business in a processed way and empower entrepreneurs skill without much dependency on others, which is the key challenge for marketplace sellers. The best seller practices and process have been well integrated with sales and returns data reconciliation will definitely make the seller happy with this solution.